a loyal foundation

LOYAL LACES was founded by Action Sports Industry veterans: a couple skate footwear sales reps and a footwear designer. It became clear that our industry - the Action Sports Industry - required an added touch of culture to it's products. Anyone can go to Wally-Mart and purchase some cheap shoe strings. It doesn't always matter 'how we look' or 'what we wear'. But as skateboarders, snowboarders, and surfers, we place more value and importance into everything we do. There's a deeper meaning to everything, and we are loyal to that.

a shoestring operation

As an independent company of close friends, we do what we want without stockholders or financial institutions pulling our “strings”. When we put together our company mission statement, it was simply to provide a quality product, while respecting personal commitments to both manufacturing in a clean process and a positive impact on our community.

With all things considered, we found that there is no better way to accomplish our objectives than to manufacture our products in the USA. Sourcing in the USA helps keep local businesses operating as well as helping to reduce transportation pollution to the western markets. Here at LOYAL LACES we are proud to deliver 100% quality product made right here in the UNITED STATES of AMERICA.

Thank you for your support,

LOYAL LACES